Barcelona, Spain
November 6, 6:30 PM CET

ENG

QIC Tech Meetup → Barcelona

📍OneCoWork Catedral, Av de La Catedral 6-8
PRODUCT / MARKETING / DESIGN SYSTEM / GENERATIVE AI / PRODUCT / MARKETING / DESIGN SYSTEM / GENERATIVE AI / PRODUCT / MARKETING / DESIGN SYSTEM / GENERATIVE AI / PRODUCT / MARKETING / DESIGN SYSTEM / GENERATIVE AI /

Agenda

November 6, Wednesday

  • 18:30

    Doors open

  • 18:45

    Product or Marketing: the timeless saga of shared OKRs

    In tech business, there are often no clear lines between the scopes of Marketing and Product teams. Are these boundaries necessary? How should we divide OKRs? Is there a non-product approach in marketing, and whose orbit serves others in this coordinate system? Let's navigate this complex dynamic together!

    Ruslan Abdrakhmanov
    Head of Marketing & Brand Communications,
    QIC digital hub
  • 19:30

    A practical guide on building generative AI solutions

    Generative AI solutions can be categorized into three types: ready-made services, fine-tuning pre-trained models, and further training of foundation models. We will compare these solutions based on creation costs (development volume, required competencies, etc.) and associated risks (result validation, data privacy), along with real business case examples.

    Ksenija Blažević
    Head of ML&AI,
    ex-Leroy Merlin
  • 20:30

    The impact of web design system
    in marketing

    High costs for paid traffic and slow release cycles for landing pages can be challenging. We will discuss a practical solution — the system that utilizes standardized CMS templates, allowing for the quicker landing pages creation, reducing reliance on developers, and improving collaboration between marketing and product teams. Are you ready to make marketing processes smoother?

    Alex Losiev
    Lead Product Designer,
    QIC digital hub
  • 21:00

    How to deal with product metrics
    for the better good

    Let’s discuss different ways to approach product analysis through the lens of metrics and data. We will evaluate various frameworks in terms of their complexity and applicability in everyday life.

    Yuriy Gavrilin
    CDO, Uzum Market

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Venue

OneCoWork Catedral

Av. de la Catedral, 6-8,
Barcelona, Spain
November 6, 6:30 PM CET
Open in Google Maps

Белград, Сербия
Impact Hub Belgrade,
Makedonska 21

11-12 сентября, 18:30 GMT +2

QIC digital hub

We are part of Qatar Insurance Company (QIC), the Gulf's leading insurance company since 1964

We are creating the first technological ecosystem in the region, drawing the attention of millions to QIC products. We are working remotely with a team of top talents with experience in Yandex, Tinkoff, Avito and other companies.

Best Digital Insurance
Company in Qatar

Global Brands Magazine Awards 2023

qic.online Best Insurance 
Website in Qatar

Global Brands Magazine Awards 2024

QIC app Mobile App
of The Year in Qatar

Insurance Asia Awards 2024

Advance your career with us

At QIC digital hub, your profession offers strong career development paths, comprehensive training, and networking opportunities. You will engage in major projects and grow within a dynamic and innovative work environment

View all opened positions