About the company
We are Qatar Insurance Company (QIC), the leading insurance provider in GCC. With a history dating back to 1964, we have established ourselves as a pioneer in the insurance industry, offering innovative solutions to meet the diverse needs of individuals and businesses.
Our vision is to make QIC group become the first Digital Ecosystem in the region by combining insurance and non-insurance services in one platform. Through our digital platforms, such as qic.online and the QIC app, we empower customers to manage their needs anytime and anywhere.
Our employees have been featured in Forbes 30 under 30, teach at online universities, serve on program committees of major IT conferences, and have previously worked at Yandex, Tinkoff, Avito, Ozon, and other leading tech companies.
About the position
We are looking for a motivated creative Arabic-speaking copywriter, who will be responsible for our marketing communication and content and help us with certain English-to-Arabic tasks.
Responsibilities
- Create selling and engaging copy for diverse advertising materials (creatives, sales emails, landing pages, product descriptions, video scripts, social media ads, website content)
- Collaborate with marketing and product teams to understand QIC's product features, benefits, and target audience, creating highly targeted and effective selling content
- Apply persuasive writing techniques to highlight key selling points, address objections, and drive audience engagement and action
- Research target audience, customer needs, and conduct competitor analysis to gain a deep understanding of the industry and market trends
- Work closely with the design team to ensure copy aligns with visual elements and brand messaging
- Edit, revise, and proofread copy for accuracy, clarity, and consistency while following brand guidelines
- Stay updated on advertising and copywriting industry trends, best practices, and emerging technologies
Requirements
- Proven experience in a similar position in the MENA (preferably agency (creative, digital marketing etc.)
- Strong understanding of marketing strategies and the ability to tailor content to target audiences
- Exceptional written and verbal communication skills (English and Qatari Arabic)
