Experience
7–9+ years of experience in design and visual communication. Demonstrated leadership in setting creative direction, driving brand evolution, and mentoring other designers.
Area of Responsibility
Owns the creative direction of major internal and external initiatives across HR brand, ecosystem, and corporate identity. Sets the tone and quality bar for all visual outputs. Oversees concept development, design execution, and alignment with business and communication goals.
Skills
- Defines and leads creative direction for integrated campaigns across digital, print, and experiential formats
- Oversees brand evolution, ensuring cohesion across all visual assets (retail, corporate, HR, product)
- Builds and manages concept pipelines, moodboards, visual explorations, and final deliverables
- Mentors senior designers, provides direction and critique, supports skill development and growth
- Collaborates with marketing, HR, and leadership to translate vision and messaging into design
- Integrates AI-driven tools for productivity, content generation, and visual enhancement
- Ensures compliance with internal brand policies, security, and communication standards
- Leads cross-functional creative reviews, presenting rationale to non-design stakeholders
- Influences design KPIs, creative team rituals, and OKR-setting
- Supports creative hiring and contributes to team structure planning
